Our Vision & Mission
To be the first choice of Omani consumers by 2030
To provide tasty and nutritious foods bringing health and happiness to consumers, creating value for our people, shareholders, and communities
Our Values (TAPI)
We work as one TEAM
Encourage one team spirit.
We all work as one team.
Support each other to reach our goals.
We are all ACCOUNTABLE
We are responsible for every work we do.
We are responsible to deliver best performance for every work we do.
We work with PASSION
We work with passion and love in every thing we do.
We encourage everyone to take decisions and take risks.
We use data and facts and think continiuous growth.
Encourage new ideas.
Act on consumer insights &
Seek continuous improvement
& Look for continuous improvement and to the future.