Our Vision & Mission

To be the first choice of Omani consumers by 2030

To provide tasty and nutritious foods bringing health and happiness to consumers, creating value for our people, shareholders, and communities

Our Values (TAPI)

We work as one TEAM

Encourage one team spirit.

We all work as one team.

Support each other to reach our goals.


We are responsible for every work we do.

We are responsible to deliver best performance for every work we do.

We work with PASSION

We work with passion and love in every thing we do.

We encourage everyone to take decisions and take risks.

We use data and facts and think continiuous growth.


Encourage new ideas.

Act on consumer insights &

Market opportunities.

Seek continuous improvement

& Look for continuous improvement and to the future.