25 million crossed with the new plant and more products
Dairy started its operations fully in the new state-of-the-art plan
Crossed 10 million milestone dairy productions
A’Safwah logo launched
Artificial inseminations (AI) was introduced to increase the herd size
Started the Herd with 1,000 cows for milking (Natural mating)
Feed Mill Operations / Grass cultivation in Garziz farm / Grass cultivation in Sahlnout Far
Dr. Fady Elassaad
A leading food and beverage executive with more than 30+ years of international management experience in the fast moving consumer goods (FMCG) industry.
Fady graduated from leading universities in the USA specializing in food process engineering with a Ph.D. from the University of Maryland, and an MBA from Florida M. University. He started his professional career in top tier multinational companies in the USA including Abbott Labs, Kraft-Heinz, and PepsiCo; and continued with senior leadership roles in the Middle East & North Africa region with major multinational and regional food & beverage companies, including Mars, Agthia, NADEC, Cargill, and Arabian Beverages.
Fady’s expertise is in turning around under-performing businesses and driving growth through developing a shared vision & a winning culture, with challenging but realistic goals. He achieves results by building high performance teams that focus on innovation, operational efficiencies & in ensuring the delivery of the highest quality products & services. This approach is underpinned by operational excellence and agility in execution across all functions working together as one team with a common goal.