Revered as a leading brand in the production and distribution of dairy and beverages in the Sultanate, A’Safwah’s fruit juices and long-life fruit drinks have been a popular choice amongst children as well as adults due to its wide assortment of flavors, delicious taste and numerous nutritional benefits. With the reopening of schools as well as other activities in the Sultanate, A’Safwah’s fruit juices and long-life fruit drinks are seeing an increase in demand with a greater number of parents reaching out to A’Safwah products as the trusted brand of juices to supplement their children’s meals or refresh them during playtimes. For adults too, A’Safwah has been a long-standing Omani brand trusted by several families over the years. The juices have gained immense popularity, thanks to their versatile usage, be it for homemade mocktail drinks, or as an on-the-go hassle free snack option. Keeping in mind consumer interest and ease of usage, A’Safwah juices are now available in new 200ml bottle packs as well as in attractive new family packs.

Catering to the preferences of its varying customers, A’Safwah’s fruit juices come in a number of flavors. Apart from regular fruit juices like Orange, Mango, Pineapple, guava, lemon etc. A’Safwah also offers a blend of flavors like berry mix, kiwi lemon, mixed fruit, orange carrot, and Tamarind. Made for a variety of occasions, whether a family get-together or a day of trekking, the fruit juices come in different packages – 1.5L family pack, and the 500ml & 200ml on the go packs. For those desiring a longer shelf life, A’Safwah also has long-life fruit drinks in popular flavors like mango, mixed fruit and orange. Easy to carry and consume, the long-life fruit drinks are available in 250-ML package and the Nectar in 180ml packs.

Commenting on A’Safwah’s range of beverages, a loyal consumer of the brand who recommends A’Safwah to her family and friends said, “A’Safwah fruit juices offer an assortment of flavors, each offering its own list of nutritional benefits. I, therefore, give my children a new flavor to enjoy every day through the week. By alternating between the flavors, the children are encouraged to drink more fruit juices. At home, we always have our favorite bottle of A’Safwah long-life fruit drink that offers a better alternative to high-calorie, carbonated drinks. The no-sugar added juices – orange and mixed fruit are my personal favorite.”

A popular product in the local market, A’Safwah’s fruit juices have become a household name in the country. While the juices have become an essential fruit nutrition in children’s school lunch boxes, A’Safwah also encourages adults and youth to resort to drinking fruit juices after sports activities. A satiating drink for a hot day, the juices provide the necessary hydration while replenishing the body of lost electrolytes. A’Safwah’s convenient packaging also makes for a tasty, on-the-go beverage for working individuals.

With a keen focus on innovation and quality, A’Safwah takes great pride in its state-of-the-art facility that is equipped with the latest technology, so as to ensure that all its products meet international quality requirements. As a 100% Omani (shareholding) local brand that has decades of experience in the industry, A’Safwah understands the preferences of its customers and ensures that it remains committed to offering customers the highest quality products.

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