Revered as a trusted brand in dairy and beverages, A’Safwah has decades of experience in the local market and has amassed a large and loyal customer base. Its premium quality, fresh and healthy products have been much loved by consumers, not just in the Sultanate but even overseas.
As a 100% Omani company, A’Safwah reserves a good understanding of the local market and the preferences of its people. Interestingly, during Ramadan, A’Safwah sees a rising demand for its fresh laban drinks. “We have noticed that consumers generally prefer Fresh Laban, Jeera laban & Laban Drinks during the period of Ramadan and the consumption goes much higher but each region has its own preference in the category of consumption”. We ensure that our wide range of products reach all parts of the Sultanate so everyone can have a happy and healthy Ramadan,” said a company spokesperson.
A’Safwah lays a keen focus on promoting a healthy lifestyle amongst the people. In line with this, the company has taken various initiatives to encourage consumers to go for healthier food options especially during Ramadan.
Laban contains several nutritional components and is known to improve digestive health. It is one of the best summer drinks that one can have, not only because it cools the body, but it also helps get rid of the general discomfort and dehydration caused by the loss of water and fluids due to fasting or sweating.
Commenting further on healthy food consumption, spokesperson said, “During iftars, it is essential to hydrate the body and replenish its electrolytes. Instead of opting for fizzy drinks that are high on sugar, go for fresh juices. Yoghurts and labans are good for suhoor, as they keep your body cool through hot summer days.”
A’Safwah has 100% sugar-free juices in apple and orange flavors that are not just refreshing but also offer a significant number of nutritional benefits. A’safwah’s 100% orange juice contains a huge amount of Vitamin C & A, both of which work as an antioxidant in the body, cleansing it from toxins. Orange juice contains folate, which is one of the B vitamins, and which supports in the process of making red blood cells, that enhance blood circulation in the body.
The no-added sugar Apple Juice contains 88% water and beneficial plant compounds, which work to combat dehydration.
The brand also has a wide assortment of other fruit juices in a number of flavors that are increasingly popular amongst the youth who are now becoming more health-conscious.
While encouraging consumers to make healthier choices, A’Safwah also takes all measures to make sure its products and processes adhere to the highest quality protocols. Its delivery and distribution network coupled with well-equipped delivery vehicles ensure its products receive the right storage and are transported in a timely manner, keeping them fresh. Maintaining absolute consistency in all its operations, it is, therefore, no surprise that A’Safwah has earned significant goodwill in the market and established itself as a brand that is fresh, nutritious and tasty.