A’Safwah, Oman’s oldest and largest integrated dairy company, has earned remarkable goodwill in the market, producing premium quality fresh 100% pure cow’s milk and dairy products which are sold both in Oman and overseas, under the brand name A’Safwah Milk and Dairy products. A customer-centric company that continuously comes up with special offers on all its products, A’Safwah recently announced that it will be giving away an additional 500ml of its much-loved fresh milk on the purchase of 2 liters of fresh milk. Set to run for a limited time only, this offer is aimed at rewarding customers for their unending loyalty to the brand.

“At A’Safwah we constantly strive to come up with offers, promotions and campaigns that provide added value to our customers,” said spokesperson, A’Safwah. “It’s a proven fact that milk helps build immunity. At a time when keeping our immunity up is key, we decided that we will reward our customers by giving them a little extra of their favorite fresh milk.”

A’Safwah has always adhered to the best international production standards in order to ensure their customers get nothing but the purest, freshest, and healthiest 100% pure cow’s milk. The company works closely with environmental advisors and local and regional environmental regulators to implement all the necessary steps to ensure that the cattle are well-nurtured and raised in the most hygienic and stress-free conditions. Embracing advancements in technology, A’ Safwah also takes great pride in its state-of-the-art facilities, thus bringing together nature and science. Though the farms are located in Dhofar, which provides the ideal livestock environment for the entire region, A’Safwah also takes special care to make sure that the cows receive a balanced, organic, locally-grown and nutritious feed, which in turn determines the quality of milk.

“With over four decades of experience in the industry, A’Safwah reserves the invaluable knowledge that is required in the production and delivery of fresh milk and its derivatives. This is also reflected in the company's strategy in providing consumers with high-quality products that also score high on nutritional value. At the same time, A’Safwah keeps pace with the rapid developments in the market by embracing innovation, and delights customers with special offers.”

With a deeper understanding of the nutritional value and related benefits of consuming fresh milk, A’Safwah follows a strict policy of ensuring its products remain fresh and are free from any additives.

A 100% Omani brand Since 1983, A’Safwah has the advantage of a strong distribution and delivery network that reduces the time its products take to reach outlets, ensuring its consumers receive only the freshest products. This has made A’Safwah a preferred choice in the market.

Registering remarkable growth in the market, the company's products have gained a large share of the market in Dhofar and other governorates. While A’Safwah has seen steady growth through the years and has expanded operations to meet the growing demand of its products, it has ensured that it stays committed to its pledge of providing consumers with milk and dairy products that are of the highest quality, fresh and local.

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