Recognized as the most trusted brand in dairy and beverages in the Sultanate, A’Safwah is the oldest and one of the largest vertically integrated dairy company in Oman. Synonymous with farm-fresh goodness, A’Safwah has been a favorite amongst children and adults due to its premium quality products. With yogurt being widely consumed across the Sultanate, A’Safwah encourages customers to opt for locally made dairy products that are fresh, nutritious and tasty. Offering both full-fat and low-fat variants of fresh yogurt, A’Safwah products have emerged as the preferred choice in the segment.

“Popularly used in a variety of dishes, the demand for yogurt has always been high. What makes A’Safwah yogurt unique is the distinct taste as well as the rich, full-bodied and smooth texture of the yogurt,” said a company spokesperson. “Made from cow’s milk, it offers a variety of health benefits and can be consumed on its own or included as an ingredient to make a number of delicious dishes. To suit the differential needs of our consumers, A’Safwah’s yogurts also come in a variety of packages ranging from 90 g packs to 10 kg Tubs.”

A versatile dairy product that can add a distinct flavor to any dish, fresh yogurt also has many nutritional benefits like being high on calcium, protein and vitamins. It has been known to enhance metabolism, boost immunity and is also good for the heart. Probiotics present in yogurt also boost digestive health and help relieve conditions like bloating, diarrhea and constipation.

Locally, yogurt has been an indispensable side dish served with popular meat preparations either on its own or in the form of dips like mint yogurt, garlic yogurt or cucumber yogurt. Yogurt is also commonly used with other sauces to add a fresh and zesty dash to salads. In meals, fresh yogurt has been a popular choice amongst fitness enthusiasts who commonly resort to including yogurt as an essential breakfast item. Combining yogurt with fruits, oats and nuts makes it a nutritious, fulfilling and wholesome meal to get the day started. With a keen eye on the packaging, A’Safwah’s yogurts also make it an ideal quick and easy-to-carry snack for on-the-go working individuals.

“There are a number of healthy recipes that can be made with yogurt and A’Safwah has been my go-to brand,” said Mrs Wafa Al Kindi, who has been a loyal consumer of the brand. “At my house, no meal is usually complete without yogurt. I encourage my entire family to consume yogurt every day which has proven to boost several aspects of health.”

Due to years of experience in the dairy industry since 1983, A’Safwah has a strong understanding of the needs of the local market. With an eye on innovation, it prides itself in having state-of-the-art production facilities, a well-knit distribution system and an exceptional team of experts who uphold the highest standards of excellence. While the demand for A’Safwah products has been on the rise, the brand has demonstrated unfaltering commitment in catering to customers with products that are of the highest quality, fresh and local.